Impactful UGC video ads for beauty & cosmetic brands

We help beauty brands grow with UGC that feels real, performs well, and still looks beautifully curated.

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See examples

No subscriptions. No contracts. Just pay-per-video content, from £180 per video.

Lower your CPA with UGC
UGC delivered in all formats
We work with 300+ forward-thinking beauty & cosmetics brands
Cosmetics
Wellness
Cosmetics
Haircare
Make-up
Apps & software
Partner with the #1 UGC platform

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Get on a call with us to see how we can help your marketing team best!

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Built for beauty brands

Built for beauty brands

Our platform is just the start. We offer hands-on support and scalable, budget-friendly solutions to get authentic content for your marketing team.

Access to top creator talent in beauty
From skincare to haircare and beyond: Choose from a vetted list of high-quality creators, ensuring the perfect match for your projects.
Optimised for all social platforms
We allow you to brief complex projects with multiple raw footage and variations. Add as many variations as you would like to video projects to test hooks, CTAs or more!
Affordable content solution
We don't charge subscription or platform, simply pay per video. Use your video credits for any of your projects you need content for to move quickly.
All-inclusive content delivery
Get all the raw footage along with your fully edited videos, and receive them in any aspect ratio you need, giving you complete control for future edits.
Multi-user access, dedicated support and more
We know that brands need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.
Better ROI and unlimited usage rights
Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.
Authenticity that converts
Choose from a curated list of high-quality creators tailored to your brand’s needs, ensuring the perfect match for your projects.
Tailored to your budget
We understand that startups and SMBs need flexible content solutions. Get high-quality UGC that fits your budget, with no compromise on quality.
Get raw footage and all formats you need
Get all the raw footage along with your finished videos, and receive them in any aspect ratio you need, giving you complete control for future edits.
Strategic growth support
We know that startups and SMBs need more than just great content—they need hands-on support to create efficiently. Our UGC platform provides the extra help you need to scale your content strategy without stretching your team thin.
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Over 2,000 beauty creators from all walks of life

Our UGC examples

Beauty/Cosmetics
MDHair
All
By
Shannon
Beauty/Cosmetics
AndBegin
All
By
Emma
Beauty/Cosmetics
Ziip
All
By
Davina
Beauty/Cosmetics
The Body Shop
All
By
Mica
Beauty/Cosmetics
Philip Kingsley
All
By
Precious
Beauty/Cosmetics
Avon
All
By
Sofia

Brand love stories

Discover what our brands have to say about their experience with us.
"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."
Annabel, Account Manager @ 303 London
Agency
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand
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"Twirl was a dream to work with. I had used one of their competitors previously, but the creators on Twirl were absolutely a cut above those on [other platform]. It was worth every penny and our agency will be a consummate Twirl customer from now on."
Annabel, Account Manager @ 303 London
Agency
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand
The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 4000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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